Radio Media Buying
According to the Radio Marketing Bureau, radio reaches 91% of Canadians each week, second only to television. The majority of these listeners are working parents with annual incomes of $50,000 or more. Your market is there, and Kingstar Media is in the perfect position to maximize the opportunity.
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Kingstar Media purchases direct response radio media from hundreds of licensed AM and FM radio stations in Canada along with many syndicated radio opportunities. Specializing in short-form and long-form radio buying and PI campaigns, we offer comprehensive services in both English and French. We help clients understand and harvest the opportunities on Canadian radio.
We all believe we are the best performance agency in Canada and we work to prove it everyday!
Legacy Publishing helps people improve their relationships, and their program – The Total Transformation – has helped hundreds of parents transform how they relate to their children. Legacy used long-form radio to deliver their message to the Canadian marketplace.
Silk'n Flash&Go, a revolutionary light-based system for permanent hair removal, was having great success in the US market, and wanted to capitalize on that momentum and introduce the product to the Canadian market.
Legacy: 191% Increase in Call Volume
Legacy used long-form radio to deliver its message to the Canadian marketplace. Thirty-minute radio spots gave them the time required to inform consumers about the product and to share stories about transformative behavioural change. By telling their story and providing the depth of information necessary, the success rate with callers was higher.
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Want to talk Radio? So do we
Please contact us to discuss how Kingstar Media can plan your next campaign.
Kingstar Media uses a variety of marketing strategies to help advertisers promote their products and scale their brands. We specialize in effective media buying services that cater to the unique advertising needs of different businesses.
Direct response television advertising (DRTV) is TV advertising that encourages a customer to directly engage with an offer, whether that be by calling in or pressing a button.
Equipped with over 25 years of combined digital marketing experience, we provide businesses with effective digital marketing solutions.
Out of Home
As a complement to digital and broadcast channels, or as the flagship to your campaign, Kingstar Media can build you the best outdoor execution to reach your audience where they work, live, travel and shop.
Our media buying team helps clients reach desired markets through our targeted DRTV media buying services, ensuring the budget and messaging are focused on individuals most likely to purchase.
Quantifying how much online activity is generated by offline advertising is key to ensuring the success of client campaigns and provides crucial information that will impact future spend.