What is Shoppertainment and Why Does it Matter?
Shoppertainment is a relatively new concept that combines aspects of shopping and entertainment into one experience. This method of retailing is becoming increasingly popular due to its ability to create a unique and exciting shopping experience for consumers.
It is often implemented using a variety of methods, such as kiosks, interactive displays, and digital billboards. Shoppertainment can be used to increase foot traffic to a store, attract new customers, and encourage customers to purchase more than they originally intended. Additionally, it can be used to engage customers in ways that traditional marketing methods simply cannot.
Here’s why you may want to implement this into your upcoming marketing strategy.
Beneficial for Both Consumers and Retailers
Shoppertainment offers a variety of benefits to both shoppers and retailers alike. For shoppers, Shoppertainment can provide a unique experience that adds to the enjoyment of shopping. It can also help customers make more informed purchasing decisions by providing them with more information in an interactive, entertaining way. This creates a memorable shopping experience for consumers as well.
For retailers, Shoppertainment can be a great way to attract more customers and create more sales. This type of marketing can help to make a store stand out from the competition, as well as keep customers coming back for more. Additionally, Shoppertainment can be used to enhance customer loyalty, increase brand awareness, and create a more memorable shopping experience overall. It results in emotional and impulsive purchasing decisions as it emphasizes entertainment as well as connection.
Recent Examples of Shoppertainment
Shoppertainment can be implemented in a variety of ways, including kiosks, digital billboards, and interactive displays. Kiosks are often used to provide customers with more information about a product before purchase. Digital billboards and posters are great for increasing brand visibility and awareness in a creative and engaging way and can also incorporate interactive elements as well.
Retail store, Aritzia, included a video game console within their stores to enhance the overall customer experience. Gamification marketing online is emerging as well, with 70% of shoppers wanting gaming elements incorporated into their online shopping experience.
Starbucks also released an interactive game online called “Starbucks for Life,” where Starbucks Rewards members could play online games to win stars and prizes. Gamification marketing increases engagement, keeping individuals on websites longer, while also increasing consumer-brand relationships, leaving consumers more likely to return to their site.
It’s Time to Incorporate Shoppertainment into your Marketing Strategy…
Shoppertainment is an innovative way to bring a unique and exciting experience to shoppers while increasing consumer-brand relationships and encouraging consumers to revisit a store and/or website. It allows brands to be creative with their advertising and make shopping experiences memorable.