Why Launching a TV Campaign is Less Expensive Than You Think
Television advertising has long been considered a powerful and effective way to reach a wide audience. However, many businesses and marketers often shy away from TV ads, assuming they come with exorbitant costs. Contrary to popular belief, launching a TV ad campaign can be more affordable than you might think.
Production Efficiencies
When it comes to TV commercials, creative costs can be surprisingly low. Thanks to advancements in technology and the availability of affordable production equipment, businesses can now create high-quality and visually appealing commercials without breaking the bank. The rise of freelance creative professionals and production companies offering their services at competitive rates has also contributed to cost savings. Brands can create a new TV commercial for as low as $10,000 CAD.
Moreover, the ability to target specific audiences with precision allows businesses to focus their creative efforts on creating content that resonates with their target market, resulting in more efficient use of resources. With a strategic and creative approach, businesses can produce engaging TV commercials that effectively convey their message while keeping creative costs within budget.
Flexible Budgeting Options
Contrary to popular belief, TV media prices can be surprisingly low, with some spots (30s commercial) costing as little as $100 for a prime sports airing. This affordability is largely influenced by various factors, including the specific TV network, time slot, and audience size. Less popular networks or off-peak viewing times often offer more budget-friendly rates, making it accessible for smaller businesses or those with limited marketing budgets to get their message on the air. Additionally, regional or local TV advertising can be more cost-effective than national campaigns, allowing businesses to target a specific geographic area at a lower cost. By carefully selecting the right network, time slot, and targeting options, businesses can secure TV commercial spots at affordable prices, effectively reaching their target audience while maximizing their advertising budget.
Kingstar recommends a test media budget of $5,000 CAD per week over a 2-week period. This will allow you to test 4-5 different channels and have your commercial air 300-400 times a week. So, if you have a TV creative, you can test on Canadian TV effectively with a robust campaign plan across several channels for as little as $10,000 CAD total.
Measurable Results
Compared to traditional advertising mediums, TV advertising now offers more accurate and measurable results. Advertisers can track key performance indicators such as reach, frequency, impressions, and down funnel response. This data provides valuable insights into the effectiveness of your TV ad campaign, allowing you to optimize your strategy and allocate your budget more efficiently. By leveraging analytics and performance metrics, you can ensure that your TV ad campaign delivers tangible results and a solid return on investment.
TV Boosts Brand Validity
TV ad campaigns are known for their brevity, yet they have the power to provide significant brand validity. With limited airtime, advertisers are compelled to distill their brand message into concise and impactful content. This concise format requires careful crafting of visuals, copy, and storytelling to effectively communicate the brand's value proposition within a short duration. By condensing their message into a brief and memorable commercial, brands can create a lasting impression on viewers. The concise nature of TV ad campaigns also helps to maintain viewer engagement and prevent message fatigue. When executed well, these short yet powerful TV ads can reinforce brand identity, generate brand recognition, and establish a strong and credible presence in the minds of consumers. The brevity of TV ad campaigns enhances their ability to leave a lasting brand impression, making them a valuable tool for building brand validity.
While TV advertising may have appeared expensive and out of reach in the past, the landscape has changed significantly. By leveraging cost-effective strategies, businesses of all sizes can harness the power of TV advertising to reach their target audience, increase brand visibility, and drive meaningful results. Don't let the misconception of high costs deter you—TV advertising can be a cost-effective and impactful marketing tool in your arsenal.
With Kingstar Media we can produce a TV commercial and test in on TV for you for as low as $20,000 CAD total! Reach out for more information today.
If you’re interested in starting a TV campaign, feel free to contact us at [email protected].