Willful, an online wills company that allows individuals to create legally valid wills, powers of attorney, and other important estate planning documents from the comfort of their own homes, was looking to increase its brand awareness and leads through digital advertising and linear TV.

Highlighting the Benefits

We developed an omnichannel strategy to reach the target demographic across Linear TV, Out of Home and Paid Search across Canada, as well as built and developed English and French creative assets for all mediums. Utilizing an omnichannel approach has allowed Willful to increase its brand awareness and generate new online Will completions at their target CPA. We established top creative and positioning, and accelerated media budget by 3x after the first 4-week test. 


Extending your reach

Willful values Kingstar’s knowledge of the local market and the depth of their relationships with Canadian media. Kingstar Media offers Willful insight and advice and has helped the company generate new leads through various media channels using an omnichannel approach.


We will measure how much online activity is generated by offline advertising like TV & Radio.


Kingstar provides clients timely, accurate results for all TV, Radio, Digital, Out of Home and OTT Campaigns.


We go beyond traditional agency reporting and use 16 years of data to create unmatched proprietary audience measurement.

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The Results

Increase in Leads
Budget Increase Since Test
Impressions Delivered to Date

Kingstar Media has developed a performance focused approach to Connected TV (CTV) that will allow you to expand reach against your target demo, drive response at your target KPI and optimize campaigns daily.

Contact our team today

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