Digital Out Of Home (DOOH)
With more than 15,000 digital screens in Canada, DOOH is quickly becoming a staple in most advertising budgets. Offering the ability to target customers by behaviour and day part campaigns by the time of day or day of the week it is an efficient medium to drive response and fuel top-of-funnel growth. Creatively, the costs are minimal as they require no printing or placement costs.
Proven Client Success
Our Approach
We leverage our bulk buying power and industry partnerships to access efficient CPM pricing on premium large format & transit billboards
Custom Audiences Targets
Create a custom audience based on 3rd party profiles suited to your brand. Ex. Travelled in past 12 months
Advanced Measurement
Identify people that viewed your billboard and retarget them across digital platforms
Day Parted Campaign
We minimize wasted spend by only serving ads during commuting and social hours
DOOH
Benefits
Cost Effective: Traditional out-of-home ads can cost $2k per board to print. With DOOH, all you need to do is resize display banner assets from a digital campaign
No Long-Term Commitments: Traditional out-of-home boards typically lock advertisers into an 8-week commitment. Since DOOH is bought programmatically, we can set up shorter campaign flights (1-5 days) and pause at any time.
Environmentally Friendly: Traditional out of home prints are harmful for the environment as they contain glue, ink and are hard to dispose. With DOOH, all ads are served digitally! It truly is an eco-friendly option
Performance-Focused OOH Buying
Our DOOH strategy is trackable and measurable. We hold ourselves accountable by making sure every DOOH campaign is being optimized to achieve our partner's target KPIs. We are optimizing the campaigns daily to ensure creative is being displayed on the top-performing placements at the lowest possible price. Our campaign structures are unique and build to drive performance.
