Performance Digital Buying

Kingstar Digital is proud to be a leading digital marketing agency in Canada. Equipped with over 25 years of combined digital marketing experience, we provide businesses with effective digital marketing solutions. When it comes to digital advertising, a lot of the time, advertisers don’t know where to begin. Digital marketing channels, placements, platforms and networks are constantly evolving and changing, and advertisers need to adapt.

Kingstar Digital, for one, is always evolving and adapting to these changing trends. We will work with you to establish a digital campaign that is relevant to current trends and well suited to your business goals. We create custom digital campaigns with one goal in mind: drive measurable performance. It is important to us that advertisers see a return on every dollar spent to ensure no money is wasted, and that your brand or product is in the best position for success.

Digital Marketing Services

Digital marketing refers to marketing campaigns that are executed on the web or through internet-connected electronic devices. This type of marketing helps businesses reach their customers online. After all, this is the space where potential customers turn to for answers and for browsing in their downtime.

We understand that all businesses have different demographics and that these demographics engage with digital channels differently. We are experienced with all platforms so that we can create digital campaigns that find and entice various demographics. These are the digital marketing services that Kingstar Digital can provide for your business:


Social Media Marketing

Kingstar Digital offers social media marketing services to help businesses expand brand awareness, build communities, and reach their customers online. We even have a proven track record of expertise in performance-based Facebook media buying! Having spent over $50k daily over the past 5 years, Kingstar Digital has compiled data on every target demographic imaginable. When a business utilizes our digital marketing services, all of the ad spend is focused on ROI for the advertiser. Our goal is to ensure that every dollar is spent properly.

Contact us today to set up a perfectly optimized social media campaign.

Social media marketing is the strategy of utilizing social media platforms to generate brand awareness and generate sales for a brand. This type of marketing utilizes various elements, including video, branding and engagement across a wide range of digital platforms.

When looking to set your brand apart from similar businesses that are present on social platforms, establishing an online presence of your own is vital. Social presence allows businesses to directly reach their followers and create a community. There are very few digital marketing campaigns that do not include Facebook or Instagram in one form or another. Both platforms are conducive to creative like storytelling and innovative promotion of products.

SEO

Content is king, and it is the most important factor in SEO. Kingstar Digital has helped hundreds of advertisers improve their organic search ranking on Google & Bing. This expertise, combined with years of data, has allowed Kingstar Digital to create a blueprint for success in SEO. Contact Kingstar Digital today for all your SEO service requirements.

Search engine optimization is the act of optimizing your brand’s online presence (content, website, etc.) with the intent of ranking high on a search engine’s results page.

SEO is important to your business because it increases your visibility and helps both current and potential customers find you. If your company isn’t ranking on Google, chances are your biggest competitor is. Users at the final stage of their buying journey utilize Google as a gateway to find the product or service they are ready to purchase. According to Google, 28% of local searches result in a searcher making a purchase.



Display Advertising

Content is king, and it is the most important factor in SEO. Kingstar Digital has helped hundreds of advertisers improve their organic search ranking on Google & Bing. This expertise, combined with years of data, has allowed Kingstar Digital to create a blueprint for success in SEO.

Contact Kingstar Digital today for all your SEO service requirements.

Display advertising refers to the advertising you find on websites, ads or social media. Display advertising comes in different formats ranging from audio to video to images to text.

Display advertising is important because it is constantly evolving and incorporating new formats like video and audio; formats that are proven to entice engagement. This style of advertising has specifically seen great success on mobile. Display advertisements are visually appealing, enticing, create visibility, and can be targeted effectively.



Native Advertising

Native advertising provides significant awareness & engagement at a low cost. It is also the perfect platform to test different messaging to see which concept drives the most engagement. This message testing makes the platform a must-have for new product launches.

Native advertising refers to paid advertisements that suit the nature of the platform where they appear. This type of advertisement is commonly seen on social media channels like Twitter and Facebook. A native advertisement is meant to boast the same format and function of the platform where it is placed and is meant to generate general awareness.

Native advertising builds a large retargeting pool and is ideal for the top of the funnel awareness. Kingstar Digital will include all of the sponsored content for free. The only thing that the advertiser needs to pay for is the media cost! This style of advertising has specifically seen great success on mobile. Display advertisements are visually appealing, enticing, create visibility, and can be targeted effectively.



Influencer Marketing

In today's fragmented media landscape, it is important to give brands a personal voice. For this reason, brands are often promoted indirectly by someone the consumer relates to. This can be a celebrity, content creator, or any other type of influential public figure.

Influencers provide vainfluence. This can refer to celebrities, but also refers to influencers on social media who boast a large following.

Influencer marketing is an effective way of reaching users on their OTT devices. It allows potential customers to learn about a brand or product not from the company itself, but from a source they relate to and trust.

The reality is that influencers are able to create marketing content on the platform for free — businesses just pay for the reach (or following) that an influencer has built over time.

Pre-Roll Video

For many years, Youtube was a place where advertisers could not play do to high CPM's. In recent years, however, the drastic increase in volume and type of content on the platform has made targeted video readily available for all advertisers.

Pre roll video refers to a video advertisement that a viewer is exposed to before they are able to view the content they’ve selected. This most commonly is seen through YouTube ads.

Youtube provides the "TV experience" to a more targeted audience and features a CPA optimization tool that ensures the budget is focused on ROI. Kingstar Digital has years of data on proven interest targets for advertisers in multiple demographics on Youtube.
Kingstar Digital offers all of these digital marketing services, plus so much more! Contact us today to see why Kingstar Digital is widely considered to be one of the top digital marketing companies in Canada.

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