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Millennials are never static, and they may even be influenced to watch more TV after having kids. The proof is in the numbers.
With a smaller marketing list and more concentrated audience, advertisers may be missing the silver lining coming along with CASL.
In case you missed it, we've rounded up key pieces of Upfront news that advertisers, media buyers and, direct marketing professionals should stay tuned into for Fall 2017.
Brands have to evolve along with automation, and adapt their advertising techniques too. The question is, how?
When timing is everything, how do we get a spot's length and location spot on?
For advertisers, a sound roadmap for brands is one focused on standout differentiators, a flawless consumer journey, and rock solid reputation management. This is the cornerstone of direct response, and key for reputation management. But why exactly is that?
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