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Eagle-eyed advertisers may have been sensing a shift in recent months as Snapchat continues to roll out longer ads within its Discover vertical—the section of the app where users can browse multi-format content from leading media companies.
As consumers spend more time glued to their smart phones and multi-tasking during commercial breaks, direct response advertisers are experimenting with taking their content online. And it's no wonder—a Nielsen survey we cited in 2015 found that simultaneous Facebook targeting and on-TV advertising produced increases in ad recall, brand linkage, and likeability of the brand.
New research from the Media and Technology Monitor finds that media consumption habits vary from province to province—a key detail for marketers to keep in mind when planning their next direct marketing campaign.
Streaming and mobile TV consumption may be the domain of younger consumers, but emerging demographics research from Canada’s Media Technology Monitor (MTM) reports other generations are catching up with millennials, at least when it comes to binge-watching.
In 2016, broadcast networks continue to fight the rising tides of streaming by offering Canadian consumers more choice on cable. The CRTC's mandated Pick and Pay means networks like Rogers and Videotron must offer consumers the option to move away from bundled cable and purchase individual channels—a measure which could hurt smaller networks but assuage cord cutters.
A new proposal from Canada’s national public broadcaster, the CBC, is causing a stir in the media buying industry.
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