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In the face of competition, changing trends, and recent scandals, marketers are facing daily challenges that affect their marketing strategies. Marketing strategies that are fixed and unchanging fail to withstand marketing challenges and trends, which can definitely influence a marketer's power in driving results. Whether you are a DR marketer, a digital marketer, or both, it is important to ask yourself the following questions.
Facebook has decided to go back to its roots and restore their image as a social network for friends and family. Recently, the company revealed that big changes are coming to the platform’s famous News Feed–only now, ‘news’ won’t be a part of it as much. Instead, Facebook is using an algorithm that prioritizes displaying content which ‘encourages meaningful interactions–mainly from friends and family–over news articles or posts from fan pages.
Kingstar Media is proud to announce winning one of the Achievers Awards presented by the Electronic Retailing Association during their annual Network Chicago event last week. The awards recognize members of the ERA for their leadership, support and accomplishments in the DR marketing community throughout 2017. "Most importantly, we thank these member companies for their overall generosity and commitment to the future of the ERA" said Vice President Bill Sheehan.
In our last post on radio we brushed on digital audio's significance when it comes to advertising and media buying. In the face of all the technological advances that shape conventional radio and modify its aspects, it remains effective and perhaps even more so when combined with other digital audio apps. In this week's post we will explore Spotify's advertising power when it comes to audio advertising, and why we recommend running audio ads as part of a marketer's digital media campaign.
Toy Fair is back this year on Family Day weekend with over a 1,000 toy manufacturers and distributors showcasing more than 150,000 toy and entertainment products. Kingstar Media has been a player in the toy marketing playground for over 11 years and we look forward to this fun, innovation-packed weekend every year.
In the spirit of Valentine’s Day we’re showing some love to a few TV spots out there that we think deserve a shoutout. From DRTV favourites to ad stars at the Super Bowl, we rounded up 5 current TV spots that we, yes, love.
These are a few of the great clients that choose Kingstar
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