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For the second year in a row, the Toronto International Film Festival hosted Primetime, premiering five high-quality TV programs for the red carpet treatment ahead of the 2016 Fall TV season.
Ed Crain talks with Strategy about why the online furniture retailer is using a direct TV strategy to drive awareness in Canada.
4K video footage is sweeping the professional film technology scene, and in some video production circles, wiping out HD for Ultra High Definition (UHD) completely. Experts predict 4K resolution will become the new industry standard of excellence for recording and watching video – TV commercials, DRTV, and insta-vids included.
Sportchek, Tim Hortons, Samsung and BMW were the few brands working with CBC on content partnerships during the Rio 2016 Olympic Games. The goal was to create ads that "tell beautiful stories" relevant to the live broadcast to maintain viewer engagement, instead of feeling like an unwelcome interruption to the entertainment. Samsung even handed complete control over to the national broadcaster's production team to make sure the spots "kept the action going".
The world is changing rapidly. But at the same time, it isn't changing at all. As consumers continue to adopt, drop, and revisit all forms of media, never have communication and dedication to growth been more important.
Delivering the perfect message to the right audience takes more than the assembly of rousing words on a script. Often, it is with a robust and eloquent video strategy that will carry your audience into the world of your brand, bringing the words – and your product – to bursting life.
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