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Streaming and mobile TV consumption may be the domain of younger consumers, but emerging demographics research from Canada’s Media Technology Monitor (MTM) reports other generations are catching up with millennials, at least when it comes to binge-watching.
In 2016, broadcast networks continue to fight the rising tides of streaming by offering Canadian consumers more choice on cable. The CRTC's mandated Pick and Pay means networks like Rogers and Videotron must offer consumers the option to move away from bundled cable and purchase individual channels—a measure which could hurt smaller networks but assuage cord cutters.
A new proposal from Canada’s national public broadcaster, the CBC, is causing a stir in the media buying industry.
Facebook has long resisted the lucrative pull of pre-video spots on the platform, but the introduction of mid-roll ads into Facebook Live broadcasts is giving direct response advertisers a new way to play ball on the platform.
Canadian-owned media shop launches mobile-first L49 Digital and taps U.S. sales expertise to establish next-gen direct response media strategy
Talk shows have long been the domain of large networks but a new move by the government might change all that.
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